Meet Our Founders

Two friends. One reusable idea.

Before it was an engineering project, wristraw was a design decision: an accessory built to sit on your wrist all day, in any color, with any outfit. Here's where that decision came from.

How got its start

We had just moved to San Diego from Iowa. One afternoon Jorge and I were walking along the water near the San Diego Harbor, and there was trash on the shore that the tide had left behind. We picked it up and threw it away. Some of it was straws. That surprised us. There are so many alternatives, and yet there they were.

The conversation followed us home. We started talking about jewelry, of all things. Nobody forgets to wear their bracelet. You put it on in the morning and it stays there all day without you thinking about it. It adds to your outfit instead of asking anything of you. That is ergonomics doing its job. What if a straw were designed on the same principle?

Then it came out: why don't we make straws a bracelet?

We thought it would be easy. We looked at materials and landed on metal as the best choice, which meant one thing: it had to bend. That turned out to be the hard part. Three years and many prototypes later, we got there. It bends easily, it cleans easily, it sips easily, and most of all, you carry it easily. Then we designed the bracelet that holds it and the lock that keeps it in place.

Our goal was simple. Make something that adds to your outfit and that you can wear every day. If it also keeps a straw off the shore, even better. Fun, good looking, practical, and useful.

Jennifer and Jorge, founders of wristraw

The approach: turning a bracelet into a straw

Turning that idea into a fully working product took almost three years, and more failed prototypes than either founder likes to count. The final design centers on food-grade stainless steel components and a silicone band, pieces engineered as much for how wristraw looks as for how it holds up to daily wear. A mechanism called Twist and Lock closes the straw's opening. A small titanium hook, flexible enough to move naturally with the wrist, joins both ends of the straw and holds it snugly in place as a bracelet. Every piece was designed with a going-out outfit in mind, engineered to feel as considered as the jewelry it sits next to.

The motivation: why we keep going

Behind the engineering is a simple motivation: build something people actually want to wear, every single day. The sea turtle mascot has his own reason for being here. Meet Wris just below to hear it in his own words.

Three years in, wristraw is still just getting started. New colors, new bundles, and new ways to wear the idea are already on the way.

Shop wristraw